Neat Idea, for mask, just in time?

Saw this article, neat idea, if the flu bug takes off they should really sell. This idea if it work should help with worker safety and make disposable mask work better. Some little thing to protect firefighters.
Innovative Baxter company in a position to grow From the Brainerddispatch
Breathe Safely, which created a patented flexible tacky adhesive that is skin-friendly, is marketing the product to the public as a way to make face respirator masks universally fit faces. The idea is to create greater protection for the wearer as the masks create a form-fitting seal along the edge of the filtering face piece respirator mask.